Produce

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: Burger King, Miami, FL
Product(s) Promoted: Scratch and Win game with Movie Tie-In
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,800
Introduction: April 2007
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5

Client: IMS for McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Happy Meal toy selection
Distribution: All U.S., Canadian and Caribbean stores
Number of Stores: 15,000
Production Run Quantity: 16,025
Introduction: August 2006
Intended Duration: 3 years
Dimensions (H x W x D): 48" x 24" x 24"
Weight: 45 lbs.
Budget Category (U.S.): $451 - $500

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King Gift Cards
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,700
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 180" x 144" x 120"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 29" x 6"
Weight: 70 lbs.
Budget Category (U.S.): $6 - $10