Produce

Retailer: Food Lion
Metro Area: Washington, D.C.

Retailer: Food Lion
Metro Area: Washington, D.C.

Retailer: Bloom
Metro Area: Washington, D.C.

Retailer: Bristol Farms
Location: Los Angeles

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 180" x 144" x 120"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: McDonald's, Shrek the Third and Shrek Happy Meal Toys
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 14,500
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 65" x 29" x 6"
Weight: 70 lbs.
Budget Category (U.S.): $6 - $10

Client: Dunkin' Brands Inc., Canton, MA
Product(s) Promoted: Baskin Robbins sundae specials
Distribution: Baskin Robbins Stores
Number of Stores: All BR stores
Production Run Quantity: 3,150
Introduction: April 2006
Intended Duration: 5 months
Dimensions (H x W x D): 63" x 24" x 16"
Weight: 4 lbs.
Budget Category (U.S.): $26 - $50

Client: McDonald's Corp., Oak Brook, IL
Product(s) Promoted: Happy Meals
Distribution: McDonald's nationwide
Number of Stores: 14,000
Production Run Quantity: 47,000
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 10" x 6" x 6"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Arc Worldwide, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King NFL Sponsorship
Distribution: Burger King
Number of Stores: 7,500
Production Run Quantity: 7,900
Introduction: August 2006
Intended Duration: 1 month
Dimensions (H x W x D): 39" x 26" x 1"
Weight: Under 1 lb.
Budget Category (U.S.): Less than $5
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?