Iams ProActive Health Displays
Brand: Iams ProActive Health pet food
Key insight: Immunity and digestion are pet owners' biggest concerns.
Solution: Through the tagline "I am beautiful on the inside," educate and promote the food's healthy attributes.
Description: In-store materials for Iams' reformulated ProActive Health pet food use "unconventionally beautiful" animals to communicate that the food is designed to keep pets healthy on the inside.
