Pet Supplies

Brand: Nestlé Purina pet food brands
Key Insight: Pet owners have an emotional connection to their pets and like to share stories.
Solution: Create a social campaign that includes Facebook, a site to share stories, a TV special and donate money for each story shared.
Description: The in-store portion of the Purina pet lovers campaign included endcap displays with headers, shelf signs and stanchions that featured price messaging and lifestyle imagery.