Pet Supplies

Positions its odor-controlling cat litter as an alternative for busy consumers

Brand: Arm & Hammer
Key Insight: Two-thirds of cat owners admit to putting off scooping the litter box, and 84% are concerned about litter box odor.
Activation: Position the Ultra Last cat litter as "fresh all day" with online, print and TV ads that are supported by prominent in-store placement, including pallets at Walmart and endcaps at Target.

Brand: Arm & Hammer
Key Insight: Two-thirds of cat owners admit to putting off scooping the litter box, and 84% are concerned about litter box odor.
Activation: Position the Ultra Last cat litter as "fresh all day" with online, print and TV ads that are supported by prominent in-store placement, including pallets at Walmart and endcaps at Target.