Rite Aid tied in to Procter & Gamble’s Jan. 28 brandSaver drop with two features in its concurrent circular activating the manufacturer's sponsorship of the 2018 Winter Olympics and offering "World Class Savings."
Costco used the front cover of its January member mailer to offer members $5 off Colgate-Palmolive's Colgate Optic White High Impact White toothpaste and new Colgate 360 Advanced Optic White toothbrushes.