BJ’s Wholesale Club tied in to Unilever’s Jan. 24 FSI event by dangling a $10 award to shoppers who purchase $30 worth of product from participating brands.
ShopRite tied in to Unilever’s Jan. 24 FSI event with multiple bursts within its Jan. 22/24 circular directing shoppers to the FSI event for coupons for brands including Dove and Suave.
Meijer tied in to Unilever’s Jan. 24 FSI event with a half-page feature in its concurrent circular dangling a "buy 2, get 1 free" offer on Dove, Suave, Tresemme, Axe, Degree and Vaseline SKUs.
