OTC

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: Kroger, ShopRite, other grocers
Number of Stores: 7,397
Production Run Quantity: 7,397
Introduction: 7/30/07
Intended Duration: 2 Months
Dimensions (H x W x D): 36" x 12" x 12"
Weight: 3 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Supermarkets
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $50
Production Date: 7/20/2007
Number of Displays: 1,200

Client: Novartis Consumer Health Canada Inc.
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $100
Production Date: 7/1/2007
Number of Displays: 1,794

Client: Wyeth Consumer Healthcare
Country of Production: United States
Distribution: United States
Intended Length of Use: 2 months
Producer: Alliance, a Division of Rock-Tenn Company
Unit Cost: Under $200
Production Date: 11/12/2007
Number of Displays: 4,400

Retailer: King Soopers
Location: Boulder, CO

Client: Novartis Consumer Health
Country of Production: United States
Distribution: Wal-Mart stores
Intended Length of Use: 2 months
Producer: Rand Display International
Unit Cost: Under $10
Production Date: 11/15/2007
Number of Displays: 8,000

Client: Boehringer Ingelheim Pharmaceuticals Inc.
Country of Production: United States
Distribution: Walgreens drugstores
Intended Length of Use: 1 months
Producer: Rand Display International
Unit Cost: Under $25
Production Date: 7/27/2007
Number of Displays: 6,000
Objectives: This display was used to introduce the Zantac Cool line extension of Zantac Antacid tablet. The merchandising objective was to communicate that this new product offers a cooling sensation when taken orally.

Client: Johnson & Johnson
Country of Production: Canada
Distribution: Canada
Intended Length of Use: 2 months
Producer: Artisan Complete
Unit Cost: Under $50
Production Date: 1/1/2007
Number of Displays: 3,000
Objectives: The main objective was to create brand awareness of the new Children's Motrin product and highlight the benefit of the eight hour effectiveness.
Materials Used: E flute corrugate, 30 point PETG, 3/16" foamboard