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OTC

  • Zantac Counter Display

    Client Company: Boehringer Ingelheim
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 1 month
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 11/26/2009
    Production Run Quantity: 1,917
    Objectives: Kroger pharmacy counter unit intended to drive consumer interest and pharmacist recommendation.
    Materials: Litho mounted corrugated.
    Zantac Counter Display
  • Dulcolax Balance Mini Wing

    Client Company: Boehringer Ingelheim
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 8/12/2009
    Production Run Quantity: 1,000
    Objectives: This display was used to launch Dulcolax Balance Laxative, a water-soluble powder that gently supports the body during periods of irregular digestion.
    Materials: Litho mounted corrugated.
    Dulcolax Balance Mini Wing
  • Mucinex 24-ct. Floorstand/Power Wing

    Client Company: Reckitt Benckiser
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $10
    Production Date: 7/31/2009
    Production Run Quantity: 4,100
    Mucinex 24-ct. Floorstand/Power Wing
  • Dulcolax Balance Powerwing Floorstand

    Client Company: Boehringer Ingelheim
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $50
    Production Date: 8/13/2009
    Production Run Quantity: 3,300
    Objectives: This display was used to launch Dulcolax Balance Laxative, a water-soluble powder that gently supports the body during periods of irregular digestion.
    Materials: Litho mounted corrugated and PETG.
    Dulcolax Balance Powerwing Floorstand
  • Excedrin CVS Shelf Tray

    Client Company: Novartis Consumer Health
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 11/13/2009
    Production Run Quantity: 1,100
    Objectives: This display was used to introduce a free promotional pack of 24ct. Excedrin product with purchase of the 100ct. pack. The display needed to support the current "What ache?" advertising campaign.
    Excedrin CVS Shelf Tray
  • Zantac 150 CVS BOGO Shelf Tray

    Client Company: Boehringer Ingelheim
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 10/28/2009
    Production Run Quantity: 7,100
    Objectives: To communicate value on Zantac product at CVS by offering a free 8-count Cool Mint product with purchase of any large count item as well as an Extra Care dollar off offer.
    Materials: Litho mounted corrugated.
    Zantac 150 CVS BOGO Shelf Tray
  • Dulcolax Balance Shelf Tray

    Client Company: Boehringer Ingelheim
    Country of Production: United States
    Country of Placement: United States
    Intended Length of Use: 2 months
    Producer: Rand Diversified Companies
    Unit Cost: Under $25
    Production Date: 8/18/2009
    Production Run Quantity: 7,800
    Objectives: This display was used to launch Dulcolax Balance Laxative, a water-soluble powder that gently supports the body during periods of irregular digestion.
    Materials: Litho mounted corrugated.
    Dulcolax Balance Shelf Tray
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