Office Supplies

"As tax day got closer, home tax-preparation program displays were sprouting in-store like spring tulips in a garden.
     This corrugated half-pallet from TurboTax packs a lot of product and sell copy into a compressed area, and it does a fine job of selling from three sides. Its bright red, white and blue graphics readily identify the brand name and clearly list the top features and benefits most taxpaying shoppers want.

Retailer: Vons
Location: Los Angeles

Client: Symantec Corp., Cupertino, CA
Size of Run: 1,612
Production Date: March 18, 2004
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA

Client: Symantec Corp., Cupertino, CA
Size of Run: 1,800
Production Date: October 15, 2005
Duration: Temporary
Producer: Rapid Displays, Chicago and Union City, CA

Distribution: Mass merchants, consumer-electronics and office-supply chains
Launch date: September 2004
Duration: Four months
Quantity: 2,253
Producer: Rapid Displays, Chicago
Size: 36 inches long, 36 inches wide, 60 inches high
Materials: Eighty-pound litho-printed paper mounted onto four-color process on 80-pound litho-printed paper, mounted onto corrugated and flood-corrugated cardboard
Description: Pallets arrived at retail almost completely set up with implementation time less than 10 minutes.