Livescribe Pulse Smartpen Video Countertop
Product: Pulse Smartpen
Number of displays: 1,000 with LCD; 1,000 without LCD
P-O-P company: Rapid Displays, Chicago and Union City, CA
Distribution: Target stores, college bookstores
Introduction: July 2008
Duration: Permanent
Construction: Powder-coated metal, vacuum-formed plastic, LCD monitor
Set-up: Retail staff
Comment: Livescribe's video-enhanced display educated shoppers on the Pulse Smartpen's high-tech capabilities at Target and college bookstores.
