SC Johnson's Glade leveraged Walt Disney Co.'s Nov. 2 theatrical release of The Nutcracker and the Four Realms to release new limited-edition scents for the holiday season, receiving multiple dedicated endcaps at Walmart.
Target and Procter & Gamble joined to run a co-op FSI on Jan. 6 promising a $15 store gift card with purchase of $50 worth of household essentials from brands including Tide, Downy and Charmin.
