Huggies Bilingual Floorstand
"The growing trend toward bilingual display copy presents some issues for brand marketers. How, for instance, do they include messages in an additional language on temporary displays, whose budgets and space are often somewhat limited?
With this compact trilingual corrugated prepack, the marketers of Huggies announce new Bath and Baby products in English, Spanish and French (for Canadian shoppers). They kept copy to a minimum, stating only critical points, such as 'Try' and 'New.'
