Though a smart shopping cart, Alexa integration and e-commerce services garnered much of the attention in Amazon Fresh’s debut, good value on stock-up trips for grocery shoppers is central to the format’s strategy.
CVS Pharmacy tied in to Procter & Gamble’s Sept. 27 brandSaver FSI event with multiple features in its concurrent circular dangling $10 in ExtraBucks rewards to loyalty members who spend $30 on participating product.
Target and Procter & Gamble deployed a Sept. 29 email blast to members of the partners' "Inner Circle" online community spotlighting multiple store gift card incentives, as well as additional savings through retailer's Target Circle loyalty program.
