Home Improvement

Product: Recessed and track lighting
Distribution: Lighting showrooms and electrical distributors
Introduction: June 1998
Duration: Permanent
Construction: Vinyl-covered fiberboard, aluminum extrusions
Display set-up: Retail staff
W.A.C. Lighting has expanded its line of interchangeable display panels to work with new and existing metal frameworks to provide flexibility in displaying the company's various products.

Client: PPG/Olympic Stains, Pittsburgh
Distribution: Independent dealers (paint stores, hardware and lumber/building material outlets) with limited shelf space
Size of Run: 350
Producer: Darko Co., Twinsburg, Ohio
Division: Permanent, Building Supplies

Product: Mountain Air Filter Registers
P-O-P company: Wilton-Connor Packaging, Charlotte, N.C.; Creative Energy Inc., Johnson City, Tenn.
Distribution: Home centers, mass merchants, drugstores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Best Dressed Homes has created a variety of display options for its Mountain Air filters to make them appealing for a broad range of home center stores, mass merchants and drugstores.

Product: Bosch and Skil saw blades
P-O-P company: Rosebud Container Corp., Chicago
Distribution: Hardware and home center stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
S-B Power Tools produced similar displays to introduce its newly upgraded jigsaw blades to contractors and consumers.

Client: Minkus Marketing, Ramsey, N.J.
Distribution: Home centers and carpeting and flooring stores
Size of Run: 3,500
Producer: Phoenix Display, West Deptford, N.J.
Division: Permanent, Home Furnishings and Housewares
Objectives: The display was designed to create a complete promotional program for the launch of a new laminate floor product. Also included in the promotion was a consumer style selection kit.

Product: Krylon and Living Color spray paint
P-O-P company: Promo Edge, Menomonee Falls, Wis.
Distribution: Home centers and hardware stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Sherwin-Williams Consumer Group has expanded last year's "30-Minute Makeover" campaign for its Krylon and Living Color brands of aerosol paint. The promotion's display inventory was also expanded.

Client: Quickie Manufacturing Co., Cinnaminson, N.J.
Distribution: Supermarkets, mass merchants, drugstores and hardware stores
Size of Run: 10,000
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Division: Temporary, Home and Industrial Tools