Target leveraged Groupon to get the word out about its springtime home decor sale. An April 12 email blast from the deal website as its lead item touted up to 40% off the category through April 18.
Client: Tuftex Division of Shaw Inc., Santa Fe Springs, California
Distribution: Carpet Stores and Design Centers
Number of Displays Produced: 635
Date of Introduction: March 2014
Comments: Universal has created a display that maximizes the amount of carpet flip card samples available to the shopper but houses them in a smaller, well-lit unit designed to be a contemporary interpretation of classic architecture.
