Ahold Delhaize’s Giant/Martin's tied in to Procter & Gamble’s Dec. 27 brandSaver FSI by promising $5 off the purchase of $15 worth of qualifying P&G products in a single transaction.
Ahold Delhaize’s Stop & Shop and Giant Food tied in to Procter & Gamble’s Dec. 27 brandSaver FSI with a couple holiday-themed, quarter-page features in respective Dec. 25 chain circulars.