Kellogg Co.’s Kellogg’s promoted the availability of its Joy Bol granola smoothie bowls in Walmart’s cereal aisle with an email blast to registered Kellogg’s Family Rewards members.
Anheuser-Busch is elevating the Michelob Ultra organic seltzer it launched on March 1 with sponsored Pinterest pins spotlighting an alcoholic “Peach on the beach” recipe and inviting users to "Shop the recipe."
Albertsons Companies chains including its namesake, Safeway, Jewel-Osco and Vons tied in to Procter & Gamble’s March 28 brandSaver FSI event with a “Spring into clean with favorite household essentials” leaderboard ad.
Ahold Delhaize’s Giant Co. tied in to Procter & Gamble’s March 28 brandSaver FSI event by dangling $5 in instant savings with the purchase of $25 worth of participating SKUs from brands including Dawn, Cascade, Old Spice, Gain and Bounty.
