Drug Store

Should marketers be concerned about fixing the out-of-stocks problem?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: May 1, 2004
Size of Run: 8,000
Distribution: Drugstores, Mass Merchants and Supermarkets
Dimensions (H x W x D): 4'8" x 1'1" x 1'3"
Weight: 9 lb.
Producer: Henschel-Steinau, Inc., Englewood, NJ

Client: L'Oreal USA, New York, NY
Introduction: February 1, 2004
Size of Run: 9,950
Distribution: Mass Merchants and Drugstores
Dimensions (H x W x D): 1'3" x 2' x 1'
Weight: 1.75 lb.
Producer: Riccarr Displays, Rockaway, NJ