Drug Store

Retailers can add or remove inserts on Maybelline New York's redesigned cosmetics wall to accommodate product load and proper store fit. The unit groups products together so that consumers can easily find product. Lighting creates hot spots for new items.
Producer: Diam International, Woodside, N.Y.

Custom products for black and Hispanic women, and for style-conscious men, share the spotlight as cosmetics marketers continue to target niche markets.