Discount Store

Leonard brings more than 20 years of advertising and media experience.

Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.

Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.

As more retailers take ad tech under their own roof, DG seeks to scale and customize its media offerings with Kevel's API infrastructure.

New partnership enables DGMN advertisers to reach shoppers with incentivized offers.

Here are the in-store and digital tactics the Grown in Idaho brand is using across various channels.

Coca-Cola Co. tapped into the resurgence of nostalgic flavors among Millennials and Gen Z by launching orange cream versions of Coca-Cola and Coca-Cola Zero in February.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.

The Canadian discount grocer gets retro with latest ad spots.

The decision comes after a review of strategic alternatives for the Chesapeake, Virginia-based company.