Department Store

Client: IBM, Norcross, Ga.
Distribution: Various stores, including bridal and gift registry
Size of Run: 385
Producer: AG Industries, Cleveland
Division: Permanent, Interactive
Objectives: This kiosk was designed to be used in a variety of retail settings. Its slim line shape means it can fit into many locations. It supports the all-in-one touch-screen/processor concept, credit card reader, printer, scanner and/or signature capture. Applications include bridal and gift registry, couponing, gift cards, and Web access in department stores.

Client: Schering-Plough Health Care Products, Berkeley Heights, N.J.
Distribution: Mass merchants and department stores
Size of Run: 1,750
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Permanent, Hair and Skin Care: Suntan Products, Lotions, Moisturizers and Creams

Product: Garlic & Herbs and Four Pepper ESL cheese spreads
P-O-P company: Green Bay Packaging, Wausau, Wis.
Distribution: Supermarkets, warehouse clubs, department stores and drugstores
Introduction: July 2000
Duration: Temporary
Construction: Corrugated, six-color printing
Display set-up: Retail staff
This shipper provides rondele with significant new impulse sales volume from consumers shopping in non-refrigerated areas of stores.

Product: Health Monitoring Systems
Number of displays: 100
P-O-P company: Stark & Associates (co-design), Charlotte, N.C.
Distribution: Pharmacies, department stores, mass merchants
Introduction: October 2000
Duration: Permanent
Construction: Plexiglass
Display set-up: Manufacturers' representatives
Medisana's two new Health Management Centers provide a flexible, prominent home for the company's health monitoring devices.

Retail Channel: Cosmetics/Fragrances
Display Type: Permanent Counter
Campaign: In-Style Compact Display
Marketer: Estee Lauder Corp.
Producer: Trans World Marketing, East Rutherford, N.J.
The unit introduces a limited edition Estee Lauder porcelain compact collection in upscale department stores. It highlights the Parisian-style artwork featured on the porcelain surface of the compacts and conveys a level of aesthetic integrity that is consistent with the Estee Lauder image.

Product: i-Control watches
Number of displays: 2,950
P-O-P company: Maro Display Inc., North Kingstown, R.I.
Introduction: February 2000
Distribution: Mass merchants, specialty stores and department stores
Duration: Permanent
Construction: Acrylic
Display set-up: Retail staff
This acrylic countertop display highlights the newest technology from Timex, the i-Control setting system.

Client: Prescriptives, New York
Product Promoted: Prescriptives Foundation
Marketing Strategy: This unit highlights, tests and showcases the line's new and existing foundation products. The client wanted it to create a positive testing/trial experience for the consumer.
Introduction: September 1999
Number of Displays: 1,440
Distribution: Department stores throughout North America

Client: Estee Lauder Inc., New York
Products Promoted: Estee Lauder Complete Skincare line
Marketing Strategy: To present the line and provide an easy step-by-step understanding of the various products and their benefits. The unit also shows the interactive nature of all of the products.
Introduction: July 1999
Number of Displays: 1,822
Distribution: Department stores throughout North America

In the wake of retail movement toward open-sell, cosmetic marketers are becoming more strategic in their approach to in-store merchandising and P-O-P.

Client: Beiersdorf Inc., Wilton, Conn.
Product Promoted: Q-10 Nivea/Visage
Marketing Strategy: The Q-10 wrinkle reduction power wing/floorstand was created to provide the retailer with an upscale display for a high-end product line.
Introduction: May 2000
Number of Displays: 4,000
Distribution: Department stores and drugstores
Construction/Materials: B-flute litho laminated
P-O-P Company: Triangle Display Group, Philadelphia