Department Store

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

Retail Category: Department/Specialty: Cosmetics & Fragrances
Display Type: Counter: Temporary
Client: Prescriptives Inc., New York
Producer: Design Display Group Inc., Carlstadt, N.J.
Size of Run: 1,000
Comments: Designed for use in department stores, this countertop display needed to be contained in existing in-field housing. Its objective was to draw attention to seasonal colors and one-time promotional products with a "fresh and whimsical" approach.

Client: Brown Shoe Co., St. Louis
Introduction: December 2001
Size of run: 250
Construction/Materials: Powder-coated steel and acrylic
Comments: Brown Shoe Co. promotes its LifeStride brand with this display system designed for department stores and another larger system designed for independent shoe stores.
P-O-P company: Hampton Lane, Glendale, Calif.

Product: Footwear
Number of displays: 3,000
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Sporting goods and department stores
Introduction: July 2001
Duration: Temporary
Construction: Tagstock, PETG plastic, LED lights
Display set-up: Retail staff
This display for Finish Line sporting goods stores was placed in store windows to attract attention to Nike's all-weather shoes.

Product: Single-serve snacks
Number of displays: 1,000 (third reorder pending)
P-O-P companies: Frank Mayer & Associates, Grafton, Wis.; and SMP Display & Design Group, Chattanooga, Tenn.
Distribution: Convenience stores, foodservice outlets
Introduction: June 2001
Duration: Permanent
Construction: Sheet metal, vacuum-formed ABS plastic, four-color screen printed graphics
Display set-up: Kellogg's national broker network

Retail Category: Department Stores: Apparel & Fashion Accessories
Display Type: Counter Displays - Temporary
Client: Elle Eyewear
Producer: Charmant Inc., Sabae, Fukui, Japan
Size of Run: 1,000
Comments: A titanium-colored logo plate and bold red blocks provide a platform to introduce titanium releases of the Elle eyewear collection. Transparent blocks can be used either inside the body of the main display or arranged in front to provide retailers freedom of presentation.

Retail Category: Department Stores: Cosmetics & Fragrances
Display Type: Endcaps & Power Wings
Client: Zotos International
Producer: Katherine Frank Creative Inc., Lombard, Ill.
Size of Run: 2,500
Comments: A metal logo and sign post created aisle visibility that helped launch the new product line and highlighted special promotions.

Retail Category: Department Stores/Cosmetics & Fragrances
Display Type: Freestanding - Temporary
Client: Beiersdorf Inc.
Producer: Triangle Display Croup, Philadelphia
Size of Run: 4,000
Comments: This combination floorstand and power wing was designed to introduce the Nivea for Men line of washing, shaving and after shave products.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.