Guinness Import Launches Caffrey's Irish Ale Promotion Not All Customers Are Created Equal Using Customer Segmentation In Loyalty Marketing To Identify & Target Best Customers Supermarket Retailers Offer Store-Specific Pricing on In-Store Media California Apple Commission Promotes Animated Seedman Character Schultz Outlines Five Criteria for Measuring Return on Brand Value Chevron Develops Tic Tac Techron Game Charmant Eyes Education with Titanium Display P-O-P Sweepstakes Hit Cyberspace Titanic P-O-P Setting Sail for Sales Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. First Previous 266 267 268 269 270 Next Last