CPG

Profiles of Mentorship winners Christiana DiMattesa Houser, Angela DiLemme, Renee Martin, Jamie Olson, Rene Robers, Susan Sanderson and Cynthia Ward.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

Profiles of Innovator winners Genna Carlson, Emily Gibbons, Amy Hintz, Julianne Hudson, Steffanie Magnus and Kylissa Ward.

Profiles of Technology winners Melissa Burdick, Katherine Magann, Sanela Odzic, Adenike Olaleye, Noa Reikhav and Jacqueline Rice.

Profiles of Industry Impact winners Kristi Argyilan, Melissa Gonzalez, Elizabeth Johnson, Cristina Marinucci, Jill Smith, Rachel Tipograph and Katie Williams.

Profiles of Business Excellence winners Melissa Berger, Colleen DeVos, Meghan Howard, Kristin Issler, Jaclyn Nix, Robyn Petroski, Trina Rizzo, Sejal Sheth, Angie Smith, Christine Wanta and Patricia M. Ziegler.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

As a consumer psychology aficionado, Editorial Director Jessie Dowd finds shopper behavior insights and research fascinating, which makes the November/December issue of P2PI Magazine extra special.

Our proprietary research examines opportunities for brands to influence in-the-moment buying decisions in the grocery category, including via online recipes.

Chomps, Liquid Death and Poppi are among the first brands leveraging Instacart's new and improved discovery tools that help showcase the best of their product catalog to Instacart’s retailer network.

The Path to Purchase Institute (P2PI) presents consumer product marketing executives and brand managers with a comprehensive, 360-degree perspective of the shopper journey.

At least 40% of shoppers plan to spend between $51 and $100 for the holiday, according to data from Breaktime Media.