Convenience Stores

Client: Cadbury Adams, Parsippany, NJ
Introduction: May 2006
Product(s) Promoted: Trident and Dentyne chewing gum
Distribution: Convenience stores
Intended Length of Use: 8 Months
Size of Run: 133,000
Dimensions (H x D x W): 2' x 1' x 2'
Weight: 10 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pepsi-Cola Co., Purchase, NY
Introduction: May 2006
Product(s) Promoted: Starbucks Double Shot, SoBe Adrenaline Rush, Amp
Distribution: Supermarkets and c-stores nationwide
Intended Length of Use: 2 months
Size of Run: 2,100
Dimensions (H x D x W): 4' x 2' x 2'
Weight: 40 lbs.
Producer: The Display Connection Inc., Moonachie, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Chiquita, Cincinnati, OH
Introduction: March 2006
Product(s) Promoted: Bananas, oranges, lemons, limes, apples
Distribution: C-stores
Intended Length of Use: One year or more.
Size of Run: 12,500 individual trays with the capability of making 1,000 four-tier displays, 2,000 three-tier displays and 1,000 two-tier displays, and the remainder to be single units.
Dimensions (H x D x W): 4'4" x 1'7" x 1'3"
Weight: 26.2 lbs.

Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Coke Blak 8-oz. bottles
Distribution: Supermarkets and c-stores nationwide
Intended Length of Use: 1 year minimum
Size of Run: 5,000
Dimensions (H x D x W): 18" x 14" x 12"
Weight: 5 lbs.
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Pfizer Inc., Morris Plains, NJ
Introduction: January 2006
Product(s) Promoted: Listerine PocketPak Cool Mint and Fresh Burst
Distribution: Convenience stores nationally
Intended Length of Use: 3-4 weeks
Size of Run: 30,000
Dimensions (H x D x W): 1'6" x 9" x 5"
Weight: 3 lbs., 8 oz. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light beer
Distribution: C-stores and independents
Intended Length of Use: 6 to 8 weeks
Size of Run: 387
Dimensions (H x D x W): 12" x .5" x 79"
Weight: 1.6 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: ChocoStix (Oreo, Nutter Butter and Chips Ahoy!)
Distribution: National
Intended Length of Use: 6 weeks
Size of Run: 7,656
Dimensions (H x D x W): 57" x 24" x 18"
Weight: 7 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: February 2006
Product(s) Promoted: Reese's Peanut Butter Cups
Distribution: C-stores Nationally
Intended Length of Use: 1 week
Size of Run: 32,000
Dimensions (H x D x W): 1'3" x 3" x 6"
Weight: 2 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Beer marketers add a touch of class to reverse flat sales and keep pace with competition from wine and spirits manufacturers.