Convenience Stores

Client: Pfizer Inc., Morris Plains, NJ
Introduction: January 2006
Product(s) Promoted: Listerine PocketPak Cool Mint and Fresh Burst
Distribution: Convenience stores nationally
Intended Length of Use: 3-4 weeks
Size of Run: 30,000
Dimensions (H x D x W): 1'6" x 9" x 5"
Weight: 3 lbs., 8 oz. (with product)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2006 Contest Declaration

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Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light beer
Distribution: C-stores and independents
Intended Length of Use: 6 to 8 weeks
Size of Run: 387
Dimensions (H x D x W): 12" x .5" x 79"
Weight: 1.6 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: ChocoStix (Oreo, Nutter Butter and Chips Ahoy!)
Distribution: National
Intended Length of Use: 6 weeks
Size of Run: 7,656
Dimensions (H x D x W): 57" x 24" x 18"
Weight: 7 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: February 2006
Product(s) Promoted: Reese's Peanut Butter Cups
Distribution: C-stores Nationally
Intended Length of Use: 1 week
Size of Run: 32,000
Dimensions (H x D x W): 1'3" x 3" x 6"
Weight: 2 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

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Client: RJ Reynolds Tobacco Co., Winston-Salem, NC
Introduction: August 2005
Product(s) Promoted: Camel brands
Distribution: C-stores nationally
Intended Length of Use: 24 months
Size of Run: 15,000
Dimensions (H x D x W): 26" x 2" x 22"
Weight: 2 lbs.
Producer: ImageWorks Display & Marketing Group/iLight Technologies, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

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Client: Pepsi-Cola Co., Purchase, NY
Introduction: January 2006
Product(s) Promoted: Beverages
Distribution: Various
Intended Length of Use: 6 months to a year
Size of Run: 1,000 boxes
Dimensions (H x D x W): 1.125" x .10" x 6"
Producer: Diversified Label Images, Birmingham, AL

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: RJ Reynolds Tobacco Co., Winston-Salem, NC
Introduction: January 2006
Product(s) Promoted: Camel Brand Styles
Distribution: Nationally
Intended Length of Use: 24-plus months
Size of Run: 297
Dimensions (H x D x W): 82" x 14" x 24.5"
Weight: 180 lbs.
Producer: ImageWorks Display & Marketing Group, Winston-Salem, NC

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Design of the Times 2006 Contest Declaration

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Client: Coca-Cola Co., Atlanta, GA
Introduction: April 2006
Product(s) Promoted: Full Throttle, Tab Energy, Powerade Advance, Rockstar, Von Dutch
Distribution: Nationwide in both c-stores and supermarkets
Intended Length of Use: 12 months
Size of Run: 1,200
Dimensions (H x D x W): 62" x 24" x 26"
Weight: 37 lbs.
Producer: Display Industries, Norcross, GA

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Design of the Times 2006 Contest Declaration

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Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Introduction: August 2005
Product(s) Promoted: Listerine PocketMist
Distribution: Convenience stores
Intended Length of Use: 4 weeks
Size of Run: 13,184
Dimensions (H x D x W): 1' x 1' x 1'
Weight: 2 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

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Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Genuine Draft and Lite Beers, 12-Pack Bottle Packaging
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 6,000 Dimensions (H x D x W): 29" x 9.875" x 7.25"
Weight: 1.5 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?