Consumer Electronics

Client: Hasbro Inc., Pawtucket, R.I.
Producer: United Displaycraft, Des Plaines, Ill.
Duration: Semipermanent
Size of Run: 4,400
Comments: The client wanted a hands-on interactive device for "tweens," a display that would work in various locations for different retailers, and trouble-free installation. Various clamps, unique wiring solutions and adjustable arms permit gondola, endcap and in-line placement. Retailers need only adjust the arms and plug in the battery pack.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Duration: Permanent
Production Date: August 2003
Size of Run: 720
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Unit is engineered to fit on the cooler topper at Best Buy and other stores, turning previously wasted space into selling space.

Client: Rogers AT&T Wireless, Toronto
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 1,400
Materials/Processes Used: Screenprinted four-color and five-color UV on B- and E-flute corrugated.
Comments: This display was located at store entrances to encourage customers to ask about the new model.

Client: Microsoft Corp., Redmond, Wash.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 670
Comments: The retailer simply had to unpack this display and roll it onto the floor. The square pallet structure is angled in spots to give it extra appeal, and a metal frame with wire trays and pegboard panels upgrade the display from a standard corrugated pallet.

Client: Hewlett-Packard, Vancouver, Wash.
Producer: Beeline Group Inc., Newark, Calif.
Duration: Semi-permanent
Size of Run: 650
Introduction: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Vinyl banners, magnetized literature pockets
Comments: This display was designed to enable field reps to demonstrate HP digital photography products to consumers. It features easy set-up and teardown and comes with a carry case that fits in the trunk of a car.

Client: Watkins Manufacturing, Vista, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: January 2003
Size of Run: 105
Comments: Helps Hot Springs Spa consumers understand how the optional audio system can improve the spa experience. The P-O-P and sell-through effort helped create high demand and a nine-week backorder for the audio systems.

Client: Thales Navigation
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: November 2003
Size of Run: 1,000
Comments: Demonstration unit can be used as a countertop display or mounted in-line. Was placed at electronics retailers including Circuit City, Costco, CompUSA, Tweeter and Staples.

Client: Hewlett-Packard Co., Cupertino, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: June 2003
Size of Run: 110
Comments: All components were shipped fully assembled to retailers, who only had to attach the Tablet PC of their choice to the display's anti-theft cable. The display helped contribute to sales increases of 20% during the fourth quarter of 2003.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."