Consumer Electronics

Client: Hasbro Inc., Pawtucket, R.I.
Producer: United Displaycraft, Des Plaines, Ill.
Duration: Semipermanent
Size of Run: 4,400
Comments: The client wanted a hands-on interactive device for "tweens," a display that would work in various locations for different retailers, and trouble-free installation. Various clamps, unique wiring solutions and adjustable arms permit gondola, endcap and in-line placement. Retailers need only adjust the arms and plug in the battery pack.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Duration: Permanent
Production Date: August 2003
Size of Run: 720
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Unit is engineered to fit on the cooler topper at Best Buy and other stores, turning previously wasted space into selling space.

Client: Rogers AT&T Wireless, Toronto
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 1,400
Materials/Processes Used: Screenprinted four-color and five-color UV on B- and E-flute corrugated.
Comments: This display was located at store entrances to encourage customers to ask about the new model.

Client: Microsoft Corp., Redmond, Wash.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Permanent
Size of Run: 670
Comments: The retailer simply had to unpack this display and roll it onto the floor. The square pallet structure is angled in spots to give it extra appeal, and a metal frame with wire trays and pegboard panels upgrade the display from a standard corrugated pallet.

Client: Hewlett-Packard, Vancouver, Wash.
Producer: Beeline Group Inc., Newark, Calif.
Duration: Semi-permanent
Size of Run: 650
Introduction: November 2003
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Materials/Processes Used: Vinyl banners, magnetized literature pockets
Comments: This display was designed to enable field reps to demonstrate HP digital photography products to consumers. It features easy set-up and teardown and comes with a carry case that fits in the trunk of a car.