Consumer Electronics

Client: Go Video Inc., Scottsdale, Ariz.
P-O-P Company: Conocraft-Division of Creative Solutions Group, McAfee, N.J.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated

Client: IBM Corp., Atlanta
P-O-P Company: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Computer Hardware
Comments: The smooth lines of the display complement the PC's "stealth-like" shape and color. The components were produced from tagstock and hot wire cut foam rather than the original design that used vacuum-formed components. All materials were produced to be freestanding and not dependent on the PC for support.

Client: Virtual Listening Systems Inc., Gainesville, Fla.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Comments: The display's objectives were to improve the awareness and retail success of the Auri Personal Home Theater System in the home theater marketplace. After the displays were finished and installed, Magnolia HI-FI and Harvy Electronics doubled sales over a three-month period.

Client: Sony of America, Montvale, N.J.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Fine Items and Cameras
Comments: This display needed to highlight the features of the product and allow the customer to demo the product. Sales representatives report that sales have been excellent.

Client: Circuit City Stores Inc., Richmond, Va.
P-O-P Company: Mark Bric Display Corp., Hopewell, Va.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motion or Non-Illuminated
Comments: The marketing objective was to draw attention to and increase awareness of the Bazooka speaker. The unique floorstand highlights the product without having to move the shopper away from the display. It is lightweight enough to reposition in the store as needed.