Consumer Electronics

Client: AT&T, Paramus, N.J.
P-O-P Company: Conocraft, McAfee, N.J.
Division: Permanent, Telecommunications
Size of Run: 250
Objective: To reduce costs related to permanent in-line stores while maintaining a retail presence for AT&T Wireless Services. By closing one store, the client could open kiosk locations in 10 regional malls, thereby increasing retail presence ten-fold for the same dollars and achieving a tremendous return on the company's investment.

Client: Yamaha Electronics Corp., Buena Park, Calif.
P-O-P Company: Santa Cruz Industries, Santa Cruz, Calif.
Division: Permanent, Home Entertainment - Non-Interactive, Non-Motion or Non-Illuminated
Size of Run: 497
Objective: The audio and visual attributes of the Home Theater required the display to make it ergonomically comfortable to experience all aspects of the system. The display also needed to merchandise all the components in a small space while reinforcing the high quality of the system, both in terms of clarity and modularity.

Client: Image Network, San Jose, Calif.
P-O-P Company: Rapid Displays, Union City, Calif.
Division: Permanent, Computer Hardware
Size of Run: 2,500
Objective: To introduce Strobe, a color scanner, and provide information using a flip chart.

Client: Hewlett-Packard, Greeley, Colo.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Computer Hardware
Size of Run: 3,000
Objective: To provide a total merchandising and branding solution to position Hewlett-Packard as the premiere product in the home imaging category.

Product: Car stereos
Client: AIWA
Producer: Tchai Display, The Netherlands

Client: Microsoft Corp., Redmond, Wash.
Producer: Rapid Displays, Union City, Calif.
Marketing Objective: With the release of Office 97, marketers wanted to create awareness and anticipation at retail. The new 32-bit desktop version inspired a campaign that evoked a quantum leap in the way people use desktop applications. The shape and colors of the ten snap-together panels for the "House of Cards" concept replicate the Office 97 logo.