Consumer Electronics

Client: Toshiba Consumer Products, Wayne, NJ
Product(s) Promoted: Gigabeat Multi-Media Player
Distribution: Independent Electronic Retailers
Number of Stores: 500
Production Run Quantity: 500
Introduction: July 2006
Intended Duration: 3 months
Dimensions (H x W x D): 15" x 10" x 7"
Weight: 3 lbs.
Budget Category (U.S.): $51 - $100
Producer: United Displaycraft, Des Plaines, IL

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Design of the Times 2007 Contest Declaration

Client: Bose Corp., Framingham, MA
Producer: Great Northern Corp. Consumer Packaging and Display, Racine, WI
Size of Run: 1,400
Production Date: October 2006
Comments: Steel reinforcement under the corrugated shelves assured structural integrity, allowing for temporary relocation to higher-visibility areas.

Client: Virgin Mobile USA, Warren, NJ
Product(s) Promoted: Virgin brand; K-10 Royale Cell Phone; prepaid wireless service
Distribution: Rite Aid, Duane Reade
Number of Stores: 3,000
Production Run Quantity: 3,320
Introduction: June 2006
Intended Duration: 4-6 months
Dimensions (H x W x D): 12" x 24" x 10"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15
Producer: Wetzel Brothers, Cudahy, WI

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Design of the Times 2007 Contest Declaration

Client: Disney Mobile, North Hollywood, CA
Product(s) Promoted: Mobile Phone and Virtual Network Operator
Distribution: Wide range of retailers
Number of Stores: 300
Production Run Quantity: 300
Introduction: November 2006
Intended Duration: 2 years
Dimensions (H x W x D): 54" x 22" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $251 - $300
Producer: Frank Mayer and Associates, Grafton, WI

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Design of the Times 2007 Contest Declaration

Client: Vonage, Holmdel, NJ
Producer: Rapid Displays, Chicago and Union City, CA
Size of Run: 600
Production Date: July 2006
Comments: This prepack display branded on all sides with the Vonage logo explains the product and allows shoppers to browse both products and services.

Client: Fender Musical Instruments Inc., Scottsdale, AZ
Producer: Santa Cruz Industries Inc., Santa Cruz, CA
Size of Run: 100
Production Date: August 2006
Comments: A small footprint and the ability to use the unit in a one- or two-sided configuration help this accessory display adapt to a variety of different environments. The curved shape of a guitar pick and silver and black motif reinforce the Fender brand.