Candy & Gum

Analyzing the most successful new products of 2002-2003

Client: Hershey Canada Inc., Mississauga, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 5,000
Materials/Processes Used: Four-color litho printing on 100# paper, mounted to B-flute corrugated.
Comments: A 16-inch-by-16-inch footprint takes up minimal space at retail while showcasing multiple Hershey brands.

Client: Cadbury Adams, Parsippany, N.J.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Production Date: March 2003
Size of Run: 2,200
Comment: Four-sided and two-sided versions of these merchandisers were supplied to accommodate different retail environments. Flexible product selections may include Dentyne, Trident, Certs, Clorets, Bubblicious and Hall's.

Client: Hershey Canada Inc., Mississauga, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 2,500
Materials/Processes Used: Four-color UV on E-flute corrugated.
Comments: Unusual die-cut shapes help to generate visual interest for one of Hershey's popular brands.

Client: Masterfoods USA, Hackettstown, N.J.
Producer: Design Phase Inc., Northbrook, Ill.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 3,500
Comments: Designed to be placed near checkouts, this display features brightly colored ABS product trays to attract attention, powder-coated steel uprights and casters for mobility.

Client: Hershey Foods, Hershey, Pa.
Producer: Menasha Display, Philadelphia
Duration: Temporary
Size of Run: 20,000
Introduction: November 2003
Comments: Developed as part of a launch campaign, this display features the product's unique swoop shape in the riser.