Candy & Gum

Client: Madden Communications for Kraft, Wood Dale, IL
Introduction: March 2006
Product(s) Promoted: ChocoStix (Oreo, Nutter Butter and Chips Ahoy!)
Distribution: National
Intended Length of Use: 6 weeks
Size of Run: 7,656
Dimensions (H x D x W): 57" x 24" x 18"
Weight: 7 Ibs.
Producer: Smurfit-Stone Display & Graphics Group, Jackson, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: August 2005
Product(s) Promoted: Cadbury Chocolate Truffles
Distribution: Drugstores, Mass Merchants, Eating Establishments
Intended Length of Use: 1 week
Size of Run: 32,000
Dimensions (H x D x W): 7.5" x 5.5" x 5"
Weight: 2 lbs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Cadbury Adams, Parsippany, NJ
Introduction: May 2006
Product(s) Promoted: Trident and Dentyne chewing gum
Distribution: Convenience stores
Intended Length of Use: 8 Months
Size of Run: 133,000
Dimensions (H x D x W): 2' x 1' x 2'
Weight: 10 lbs.
Producer: Rand Display International, Teaneck, NJ

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: February 2005
Product(s) Promoted: Hershey's new extra dark chocolate bars
Distribution: Drugstores
Intended Length of Use: Two weeks
Size of Run: 20,000
Dimensions (H x D x W): 10" x 6" x 15"
Weight: 5 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Hershey Co., Hershey, PA
Introduction: February 2006
Product(s) Promoted: Reese's Peanut Butter Cups
Distribution: C-stores Nationally
Intended Length of Use: 1 week
Size of Run: 32,000
Dimensions (H x D x W): 1'3" x 3" x 6"
Weight: 2 Ibs.
Producer: Menasha Display, Brooklyn Park, MN

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Retailer: Meijer
Location: Cincinnati