Candy & Gum

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Trident, Dentyne, Stride and other gum brands
Distribution: Mass merchants
Number of Stores: 6,000
Production Run Quantity: 6,000
Introduction: 11/30/07
Intended Duration: 2 to 3 months
Dimensions (H x W x D): 81" x 24" x 24"
Weight: 80 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne and Stride
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 16,000
Introduction: 1/1/08
Intended Duration: Three months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 50 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

Client: The Topps Co., New York, NY
Product(s) Promoted: Variety of Topps Candy
Distribution: Mass Merchant and Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 12,000
Introduction: 3/1/08
Intended Duration: 3 weeks
Dimensions (H x W x D): 52" x 14" x 18"
Weight: 35 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: Wm. Wrigley Jr. Co. North American Corp., Glenview, IL
Product(s) Promoted: 5 Gum
Distribution: Walmart
Number of Stores: 2,000
Production Run Quantity: 15,000
Introduction: 7/10/07
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Smurfit-Stone Display Group, Jackson, WI

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Trident XTRA Care
Distribution: CVS/pharmacy
Number of Stores: 4,400
Production Run Quantity: 4,400
Introduction: 6/2/08
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Reese's, Kit Kat and Heath bars
Distribution: Mass and Convenient Stores
Number of Stores: 3,500
Production Run Quantity: 10,000
Introduction: 4/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 46" x 7" x 4"
Weight: 30 lbs.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Timbar Packaging & Display, New Oxford, PA

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Stride Gum
Distribution: Walmart
Number of Stores: 5,000 to 7,000
Production Run Quantity: 13,700
Introduction: 4/12/08
Intended Duration: 4 to 6 Weeks
Dimensions (H x W x D): 12" x 30" x 10"
Weight: 14 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Mars Snackfoods LLC, Hackettstown, NJ
Product(s) Promoted: Mars Filler Bars: Snickers, Milky Way, 3 Musketeer
Distribution: National
Number of Stores: Unknown
Production Run Quantity: 3,000
Introduction: 1/25/07
Intended Duration: 1 year
Dimensions (H x W x D): 5" x 15" x 15"
Weight: 2 lbs.
Budget Category (U.S.): $11-$15 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: Cadbury Adams, Parsippany, NJ
Product(s) Promoted: Gum brands including Trident, Dentyne, Stride
Distribution: Mass Merchant
Number of Stores: 2,500 or more
Production Run Quantity: 5,000 (first run) and ongoing
Introduction: 1/1/08
Intended Duration: 3 months
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 45 lbs.
Budget Category (U.S.): Less than $5 (display only)
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2008 Contest Declaration

"Here's a reasonably well-designed Dove floorstand that has been botched by the DRG (Dreaded Retail Gnome). Obviously, this rookie merchandiser isn't ready for the retailing majors, judging by the setup of this display.

Report Card:

• Brand: B. Solid concept with decent graphics and product visibility; a header would have helped the grade.
• Producer: B. From other Dove units of this type that I've seen, the base is solid, easy to pop up and creates a solid display.