Candy & Gum

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: My M&M's Brand
Distribution: Michaels Craft Stores
Number of Stores: 1,000
Production Run Quantity: 1,050
Introduction: 12/15/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 60" x 30" x 12"
Weight: 20 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Large Bars, Dove Singles, Dove Mini Cartons
Distribution: Convenience Stores
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: 7/1/08
Intended Duration: Over 1 year
Dimensions (H x W x D): 19" x 7" x 8"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Hershey's Candy Bars, Honey Maid Graham Crackers, Jet-Puffed Marshmallows
Distribution: Supermarkets Nationwide
Number of Stores: n/a
Production Run Quantity: 6,000
Introduction: 1/1/09
Intended Duration: 3 months
Dimensions (H x W x D): 60" x 16" x 14"
Weight: 60 lbs.
Budget Category (U.S.): $26 - $50 (display only)

Client: Cadbury North America, Parsippany, NJ
Product(s) Promoted: Green & Black's Organic Chocolate Bars
Distribution: Food channels and stores that carry organics
Number of Stores: 2,700
Production Run Quantity: 2,700
Introduction: 2/1/09
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 56" x 14" x 15"
Weight: 4 lbs.
Budget Category (U.S.): $16 - $25 (display only)

Client: Mars Snackfood LLC, Hackettstown, NJ
Product(s) Promoted: Dove Brand Chocolates
Distribution: Drugstores
Number of Stores: 500
Production Run Quantity: 500
Introduction: 7/1/08
Intended Duration: Over 1 Year
Dimensions (H x W x D): 24" x 14" x 7"
Weight: 6 lbs.
Budget Category (U.S.): $51 - $100 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2009 Contest Declaration

Client: Nestle Colombia, Bogota
Product(s) Promoted: Chocolate
Distribution: Supermarkets
Number of Stores: 100
Production Run Quantity: 100
Introduction: 3/1/09
Intended Duration: Permanent
Dimensions (H x W x D): 23" x 54" x 17"
Weight: 20 lbs.
Budget Category (U.S.): $251 - $300 (display only)
Producer: Solutions Group S.A., Bogota

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Design of the Times 2009 Contest Declaration

Client: Meijer Inc., Grand Rapids, MI
Product(s) Promoted: All Easter-related items sold in Meijer stores from candy, baskets, and gifts to clothing and decorations
Distribution: Meijer stores
Number of Stores: 186
Production Run Quantity: 186
Introduction: 2/15/09
Intended Duration: 8 weeks, February 15 - April 13
Dimensions (H x W x D): 49" x 116" x 1"
Weight: 72 lbs.
Budget Category (U.S.): $501 - $550 (display only)

"As the various leading chocolate brands have expanded their product lines into the premium end of the business, the ability to segment these high-end items has become difficult -- mixing them with 'regular' products not only leads to unfavorable price comparisons, but also fosters customer confusion.