Liquid Wrench Packaging and P-O-P
Brand: Liquid Wrench spray lubricants
Key Insight: Customer research showed shoppers were confused by the different types of sprays, sometimes buying the wrong product.
Solution: Displays and packaging promote a text campaign that enables shoppers to instantly receive a text message that lists uses for the product.
Description: (Left) Packaging and in-store materials like shelf tags promote Liquid Wrench's text code tool to learn about the product. (Right) Print ads tout the various uses of the spray lubricants.
