Family Dollar tied in to Unilever's Aug. 6 FSI event with a feature in its Aug. 8 circular touting a digital coupon valid from July 27 to Aug. 27 that offers $2 off an apparel purchase for shoppers who spend $6 on Suave products.
Walmart tied in to Colombia Pictures' July 11 home video release of Smurfs: The Lost Village by merchandising an exclusive, limited edition Smurfs lunch box.