Alcohol

Client: Madden Communications Inc. for Miller Brewing Co., Wood Dale, IL
Introduction: February 2006
Product(s) Promoted: Miller Genuine Draft and Lite Beers, 12-Pack Bottle Packaging
Distribution: Nationwide
Intended Length of Use: 2 months
Size of Run: 6,000 Dimensions (H x D x W): 29" x 9.875" x 7.25"
Weight: 1.5 lbs.
Producer: Baird Display, Milwaukee, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: ABSOLUT Spirits Co. Inc., New York, NY
Introduction: June 2005
Product(s) Promoted: ABSOLUT Flavors
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 months
Size of Run: 15,330
Dimensions (H x W): 6.75" x 4"
Weight: 2 Ibs.
Producer: G2 Worldwide, New York, NY

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Barton Beers, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Draft beer
Distribution: Nationwide
Intended Length of Use: 2 to 4 months
Size of Run: 1,500
Dimensions (H x D x W): 6'3" x 1'2" x 1'9"
Weight: 5 lbs.
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: Supermarkets
Intended Length of Use: Temporary
Size of Run: 2,858
Dimensions (H x D x W): 5' x 4' x 3'
Weight: 20 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Coors Brewing Co., Golden, CO
Introduction: June 2005
Product(s) Promoted: Coors Light beer
Distribution: C-stores and independents
Intended Length of Use: 6 to 8 weeks
Size of Run: 387
Dimensions (H x D x W): 12" x .5" x 79"
Weight: 1.6 lbs.
Producer: The Integer Group, Lakewood, CO

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Madden Communications/Miller Brewing Co. & Upshot, Chicago, IL
Introduction: May 2006
Product(s) Promoted: Miller Lite Beer
Distribution: On-premise accounts nationwide
Intended Length of Use: 3 to 5 years
Size of Run: 350
Dimensions (H x D x W): 35" x 6" x 42"
Weight: 41 lbs.
Producer: Everbrite LLC, Greenfield, WI

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Daily's, Verona, PA
Introduction: March 2006
Product(s) Promoted: Ready-to-drink cocktails
Distribution: Liquor stores
Intended Length of Use: 2 weeks
Size of Run: 500
Dimensions (H x D x W): 1'4" x 10" x 12"
Weight: 8 lbs.
Producer: Packaging Specialists, Clinton, PA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: Brown Forman, Louisville, MS
Introduction: November 2005
Product(s) Promoted: Jack Daniel's Single Barrel Whiskey
Distribution: Costco stores
Intended Length of Use: 2 years
Size of Run: 50
Dimensions (H x D x W): 20" x 10.5" x 17.5"
Weight: 22 lbs.
Producer: AmeriPak Industries, Santa Ana, CA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?

Client: The Integer Group, Lakewood, CO
Introduction: May 2006
Product(s) Promoted: Coors Light
Distribution: East Jersey Shore regional rollout to on-premise accounts
Intended Length of Use: 3 years+
Size of Run: 168 Displays
Dimensions (H x D x W): 2' x 11" x 4'
Weight: 15 Ibs.
Producer: MoldRite Products Inc., Waukesha, WI

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Design of the Times 2006 Contest Declaration

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Client: Cornett Advertising, Lexington, KY
Introduction: August 2005
Product(s) Promoted: W. L. Weller Special Reserve Bourbon Whiskey
Distribution: Liquor stores
Intended Length of Use: 1 year or more
Size of Run: 200
Dimensions (H x D x W): 86" x 22.5" x 18"
Weight: 75 lbs.
Producer: Compass Display Group, Marietta, GA

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Design of the Times 2006 Contest Declaration

What were the objectives for this entry?