Displays & Signs

Advertiser: Keebler Co., Elmhurst, IL
Producer: PCA Display Group,Burlington, WI
Objective: To stimulate incremental sales of the brand's cookies and snacks for home entertaining. The home entertainment and the Elfin World design create a setting that draws customers to the display. The unit is large and colorful and can be seen from most points in a store.

Advertiser: L'Oreal, New York
Producer: Ultimate Display Industries, Jamaica, NY
Objective: To create a free-standing retail environment for a new product line. The self-contained display holdsthe full Plenitude line. Integrated storage drawers provide room for inventory. Graphics are interchangeable to allow for various promotional messages. The unit ships in two sections for easy assembly.

Advertiser: BLI, an Empak Company, Shakopee, MN
Producer: Midwest P.O.P & Display, Minneapolis, & Menasha Corp., Lakeville, MN
Objective: To economically display and demonstrate the E-Z sawhorse system. The corrugated sawhorse, which was designed to demonstrate all planned line extensions, including bonus packs, incorporates a set of E-Z sawhorse brackets, allowing consumers to inspect the product.

Advertiser: Nike, Beaverton, OR
Producer: P.O.P., Inc., Long Island City, NY
Objective: To increase visibility of the brand name at the point-of-purchase. With so many competitors in the store, Nike wanted a display with a simple, striking message. Capitalizing on the highly recognizable logo, a banner that would dominate the "air space" was developed. The unit is injection molded and then sonic welded to hold together the frame and square face.

Advertiser: American Isuzu Motors, City of Industry, CA
Producer: Alcone Promotion, Irvine, CA
Objective: To provide dealer showrooms with state-of-the-art, updatable, modular display units; to establish Isuzu's identity in multi-line dealers' showrooms, and to provide product information to consumers and salesmen.