Displays & Signs

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Advertiser: Buena Vista Home Video, Burbank, Calif.
Producer: Rapid Mounting & Finishing Co., Union City, Calif.
Objective: To inform the target customer in the video rental store of the availability of Walt Disney's original animated classic "Robin Hood." The light thief effect on the mobile gives the illusion of a lighted sign.

Advertiser: Nike Inc., Beaverton, Ore.
Producer: Thomson-Leeds Co. Inc., New York
Objective: To provide important product information for consumers in the absence of store personnel. The system features a retractable information panel. A sample of the shoe's inner air cushioning unit is featured directly above the information panel so consumers can see and feel the plastic, pressurized unit for themselves.

Advertiser: The House of Seagram, New York
Producer: IDL Inc., Pittsburgh, Pa.
Objective: To stimulate impulse sales while trading consumers up toa bottle of Canadian Premium product. The display enables key accounts to merchandise as many as nine cases of Seagram's V.O. in less than four square feet of floor space.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Thomas A. Schutz Co., Morton Grove, Ill.
Objective: To attract attention of consumers and encourage interaction with new Super Nintendo Game System. Also, to provide a flexible, high-tech, modular merchandising system to demonstrate product features in a user-friendly atmosphere adaptable to various sized retail environments while enhancing Nintendo name recognition.

Advertiser: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: KCS Industries, Milwaukee, Wis.
Objective: To emphasize the new packaging and fun brand image that R.J.R. has developed around the character "Joe, the Smooth Character." In 1991, a new Camel package, the flip-top box, was introduced, and a musical group of camel characters was created to accompany Joe on the piano. The group is called the Hard Pack.