Column: Measurement Matters. . . Shopper Marketing: People and Products Trading Punches "The balance of power has tipped. Retailers know it. Manufacturers accept it. Both expect the trend to continue." Here endeth the lesson. Talking Back Halos v. Heroes How long it will take the U.S. to emulate European models, where private label share hovers around the 50% mark? Taking Things Personally Back to Blocking & Tackling What 'Shopper Marketing' Means to Me While "walking our store" I noticed . . . Summit Suppositions First Previous 21 22 23 24 25 Next Last