Walgreens

Client: Coty, New York
Products Promoted: Face powders
Marketing Strategy. The client wanted a display that would revive a powder product that has been around for decades and get consumers interested in buying it.
Introduction: August 1999
Number of Displays: 1,000
Distribution: Wal-Mart and Walgreens
Construction/Materials: Vacuum-formed, SBS board, litho laminated
P-O-P Company: Advertising Display Co., Lyndhurst, N.J.

Client: Metrocall, Alexandria, Va.
Products Promoted: Motorola Wireless Messaging products
Objective: To create a visually stimulating presence for the launch of the Motorola communication devices in Walgreens stores nationwide.
Introduction: October 1999
Number of Displays: 2,500
Construction/Materials: Acrylic SPS board, off-set lithography
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Retail chain: Walgreens
Marketer: Whitehall-Robins
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This endcap display was designed to serve throughout both the cough/cold and allergy seasons. It eliminated the need for two separate displays.

Client: Eastman Kodak Co.
Producer: Mechtronics Corp.