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Unilever Co.

  • Unliver "Singing in the Shower" Event

    Client: Unilever HPC, Greenwich, Conn.
    Products Promoted: Dove, Caress, Lever 2000, Shield and Finesse
    Objective: To create an informational multi-message voice box promoting the client's in-store "Singing in the Shower" event by describing contest rules, locations and entry information in participating Wal-Mart stores.
    Introduction: January 2000
    Number of Displays: 1,000
    Construction/Materials: Vacuum-formed shelf housing, four-color printed art sleeve, five forty-second push-button message voice chips
    Unliver "Singing in the Shower" Event
  • Pond's Clear Solutions Sidekick/Floorstand

    Client: Unilever HPC-USA, New York
    Distribution: Mass merchants, drugstores
    Size of Run: 8,000
    Producer: Advertising Display Co., Lyndhurst, N.J.
    Division: Semipermanent, Hair and Skin Care
    Objectives: Pond's Clear Solutions will attract large numbers of teens into the franchise. It will give these customers a chance to grow within the Pond's family from their early oily skin/blackhead timeframe through the time they become concerned with anti-aging.
    Pond's Clear Solutions Sidekick/Floorstand
  • Mentadent Surround Toothbrush Program

    Client: Unilever HPC USA
    Producer: Mechtronics Corp.
    Comments: Product benefits are illustrated through the use of a lenticular hologram mounted to the header panels. SBS was used for the headers and shelf covers to convey a high-end look. The corrugated display system was created around one central element: a generic sidekick. Three different units are constructed from this single element. This helped minimize component costs and waste, simplified production and assembly, and meant that common components could be re-run in the future.
    Mentadent Surround Toothbrush Program
  • Dove, Mentadent and Vaseline Display

    Client: UMEX Co., Greenwich, Conn.
    Products Promoted: Dove soap, Mentadent toothpaste and Vaseline Intensive Care lotion
    Objective: These inflatables are used in military commissary stores. Their large size helps draw attention to the 20 to 30 cases of specially priced product on the floor below. The inflatables create large, three-dimensional, "must see" signage.
    Introduction: January 1999
    Number of Displays: 1,500
    Construction/Materials: 0.2 mm PVC, 3-D construction, internal gussetts and Masonite top and bottom
    Dove, Mentadent and Vaseline Display
  • Finesse Shampoo/Conditioner Display

    Phoenix Display
    Unilever Home & Personal Care USA
    Finesse Shampoo/Conditioner Display
  • Suave/Degree Power Wing/Floor Displays

    Client: Helene Curtis, Chicago
    P-O-P Company: McLean Packaging Corp., Pennsauken, N.J.
    Division: Temporary, Personal Hygiene, Diapers and Baby Care Items
    Size of Run: 10,000
    Objective: To introduce two new product lines and a new package design. The series had six different headers to accommodate the various products. The display had to be versatile enough to hold ten varieties of deodorant if required. There is an opening at the top of each sleeve so a consumer can easily return the product to the display if necessary.
    Suave/Degree Power Wing/Floor Displays
  • Vaseline Lip Therapy Display

    Client: Chesebrough-Pond's USA
    Product: Vaseline Lip Therapy Advanced Formula
    P-O-P companies: Design Display Group Inc., Carlstadt, N.J.; Rand-Whitney, Montville, Conn.
    Distribution: Drug stores; mass merchants
    Construction: Printed SBS board; injection-molded PETG plastic
    Introduction: October 1994
    Vaseline Lip Therapy Display
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