Toy "R" Us

Client: Schwinn, Madison, Wis.
Introduction: April 2004
Number of displays: 400
Distribution: Toys "R" Us stores
Producer: Darko Inc., Twinsburg, Ohio
Comments: Schwinn has reintroduced a 1960s favorite, the Sting-Ray, with contemporary custom motorcycle-influenced design elements. The fat rear tire required a special display, which is being used by Toys "R" Us.

Client: Playmobil USA Inc., Dayton, N.J.
Introduction: November 2003
Number of displays: 750
Distribution: Toys "R" Us stores
Construction: Full-labeled header, floodcoated top and bottom tray, spot-labeled corner post
P-O-P company: Archbold Container Corp., Archbold, Ohio
Comments: For its line of playsets, Playmobil wanted to be off the shelf and on the floor for the busy, holiday season. This square pallet took up a good chunk of holiday floor space.

The Sting-Ray roars into Toys 'R' Us on a custom display that fits its oversized rear wheel

A case study from the Promotion Marketing Association's 2004 Reggie Awards