Target

Gift and greeting card company DaySpring is building a new P-O-P lab and producing more P-O-P annually to help deliver the right message in an untapped Christian market

Home center marketers are targeting specific demographics with specific messages as stores become more restrictive about how P-O-P is presented in their aisles

Client: Fisher-Price, East Aurora, N.Y.
Producer: Darko Inc., Twinsburg, Ohio
Duration: Permanent
Production Date: May 2003
Size of Run: 8,000
Comments: This interactive display was used in Toys "R" Us, Wal-Mart and Target.