Fisher-Price Merchandising System
Client: Fisher-Price, East Aurora, NY
Distribution: Retailers including Toys "R" Us, Target, Kohl's, Kmart and Wal-Mart
Number of Displays: 2000+
Date of Introduction: April 2004
Producers: Eric Mower & Associates, Buffalo, NY (design); various printers
Comments: This display and accompanying guidebook were used to create a consistent brand message across all Fisher-Price retail partners.
