Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.
Trans World Marketing Comments: Targeted for the gay market, this sign rotates on a center axis, creating visual interest. Motion and reflectivity work to convey a retro feel, reminiscent of the disco era.
Client: Energizer Battery Co., St. Louis Producer: Gage In-Store Marketing LLC, Minneapolis Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.
