Shaw Living Area Rug Kiosk
Brand: Shaw Living area rugs
Key insight: Consumers like to see and touch the rugs they want to buy, but space in flooring retailers is limited.
Solution: Provide an interactive kiosk for shoppers to search through the full inventory along with representative samples for them to see in person.
Description: Shaw's is testing this display in 10 stores and expects to roll it out to 300 independent dealers next month.
