Staples

Client Company: Staples Inc.
Country of Placement: United States
Intended Length of Use: 36 months
Producer: Trans World Marketing
Production Date: 3/16/2009
Production Run Quantity: 1,550
Objectives: To introduce and merchandise an exclusive selection of standard office accessories incorporating the patented 'Good Grips' non-skid material and generally improved functionality as key selling features. Offer a trial area for consumers to experience the tactile feel and funtion.

Client Company: Eastman Kodak
Country of Production: United States
Country of Placement: Canada
Intended Length of Use: 2 months
Producer: Smurfit-Stone Display Group
Unit Cost: Under $300
Production Date: 10/12/2009
Production Run Quantity: 220
Objectives: To communicate the "Save on average $137 a year on Ink" tagline to the consumer.

Client Company: Eastman Kodak
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Smurfit-Stone Display Group
Unit Cost: Under $100
Production Date: 9/25/2009
Production Run Quantity: 675
Objectives: To communicate the value proposition of the ESP 5250 printer at Staples stores. This was an "empty product" merchandiser featured in high traffic stores as a test for future display programs throughout all Staples stores.

Client Company: ACCO Brands
Country of Production: United States
Country of Placement: United States
Intended Length of Use: 2 months
Producer: Great Northern Corporation Consumer Packaging and Display
Objectives: To develop a temporary floorstand to spark interest in the new EnduraGlide dry erase markers at Staples stores.
Materials: Litho mounted and flexo printed B and E flute corrugated.
Results: The oversized marker created a focal point for current and new users of dry erase products.

Retailer: Staples
Location: Chicago