Duracell Staples Endcap
Client Company: P&G Canada
Country of Production: United States
Country of Placement: Canada
Intended Length of Use: 48 months
Producer: Mechtronics Corporation
Unit Cost: Under $1,000
Production Date: 9/4/2009
Production Run Quantity: 100
Objectives: Duracell has a category exclusive with Staples and uses a series of custom battery power wings to merchandise their product throughout the store. Based on Duracell's research, Staples agreed to test the sales lift of a front end unit.